Avoiding The Mobile Marketing Abyss
March 16, 2010 by TextMagicPR
More than ever it seems as if everyone is an expert at SMS marketing from the service providers to the advertising agencies who urge you to ride the mobile wave before you lose your competitive advantage forever. Yes, mobile marketing does have huge advantages, but how do you ensure that all of your efforts get customers to open their wallets rather than getting lost in a mobile abyss? The following are some best-practice tips to get you started in the right direction:
1. Target your SMS messages to the right people by making sure they have opted in to your service.
2. Know your customer's history and determine which specific products and services they would be interested in.
3. Make your message personal, such as a birthday wish along with a special discount.
4. Offer a service or product that is valuable. For example:
Payment Reminder
Customer Survey
Invitation to an exclusive event
Mobile Coupon
Important alert such as a smoke alarm reminder service that tells a customer when it's time change the batteries.
5. Make you message short, clean and actionable.
6. Go viral! Create an SMS marketing campaign that is compelling and easy for customers to share with their friends. Better yet, why not incentivize them for referring a friend by integrating an SMS customer loyalty program?
7. Don't overuse the SMS channel. More than once a week can be disruptive and a sure way to get valuable customers to opt-out of future updates.
8. Keep your customers anonymous by never sharing or selling their mobile numbers to other brands.
9. Invest in services like SMS Gateway API and Email to SMS that will save you time and money on your texting campaigns.
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