The Future of SMS and What It Means For Your Business.
March 01, 2010 by TextMagicPR
According to a new study by Portio Research, worldwide SMS traffic topped 5 trillion messages in 2009 and is expected to exceed 10 trillion in 2013. These are staggering numbers for sure, but how many businesses can actually say they are taking advantage of this remarkable flow of communication? The most common way to reach mobile phone users, also know as YOUR CUSTOMERS, is through SMS. Because SMS is a neutral feature on all mobile devices, regardless of service provider or hardware manufacturer, it has become the mainstream form of international communication. And because it is also very affordable, businesses of all sizes from mom-and-pop shops to major corporations will be taking advantage of this valuable tool and succeeding. Here are some things to consider now to prepare for the future.
1. Mobile commerce is expected to grow by $119 billion by 2015 which means your Point of Sale will be altered as people respond and buy things from mobile messages.
2. The way you connect with your customers is becoming more localized giving you the opportunity to capture them as they are walking by your door. Find out what mobile tools offer Location Based Services (LBS).
3. Discovering and delivering the products and services your customers WANT is getting easier as feedback on everything from movie screenings to restaurant reviews are being generated in real time.
4. Your ability to resolve support issues is increasing customer retention.
5. Look for Direct Mobile Payments (DMP) to become more of a reality as seen by the recent successful text-to-donate Red Cross campaign for Haiti.
5. Today's mobile web is tomorrow's Internet web. With Smartphone sales up 24%, the DMA recently estimated that more people will connect to the Internet via their mobile phone than their PC within 5 years.
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