Spread Some Mobile Love
February 10, 2010 by TextMagicPR"Oh how I love thee. Let me count the ways in 160 characters or less."
According to recent statistics posted by McCormick Mobile Marketing, Valentine's Day was the busiest SMS messaging day in Q1 of 2009. 1.06 billion texts to be precise and that's a whole lotta love! The average consumer will spend $103 on this love-struck holiday which makes it primed for some targeted SMS marketing. How will your business take advantage of this mobile advertising frenzy to drive sales and get customers in the door?
Consider creating some buzz around your brand, products or services with SMS marketing that is easily implemented with Textmagic's SMS API:
1. Romantic Promotions such as dinner and entertainment specials and discounts are a great way to capture customers who are looking for ideas on how to spend the holiday.
2. Mobile Coupons that offer real time savings to customers looking for last minute gifts.
3. Thoughtful Remindersto your busy customers who may have forgotten about Valentine's Day, for example, "You still have time to order that gorgeous bouquet of roses your wife is going to love! Call us now, for a February 14th delivery."
4. Free Gift With Purchase that can be redeemed when you customers visit your store and purchase an item on Valentine's Day.
5. Mobile Contests are effective for acquiring new customers, as well as viral marketing.
However you decide to incorporate SMS marketing into your Valentine's Day sales strategy, always remember the 3 golden rules for avoiding business - consumer break-ups:
1. Respect the rules of decency, especially on Valentine's Day.
2. Respect your customer's privacy and provide an opt-in system.
3. Respect your customer's needs by delivering messages that are valuable to them.
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