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Are you harnessing the power of SMS marketing for your business?

January 27, 2010 by TextMagicPR

SMS marketing is upon us. In fact, it's been gaining traction for a few years now; however, many businesses are just starting to understand how powerful of a tool it can really be. Text messages have a 95% read rate and mobile phones have become an important medium of communication as messages are relayed within seconds. Nowadays, people take their mobile phones everywhere they go and as mobile communications continue to advance on a daily basis, companies have the opportunity to reach out to their customers in a whole new way. Understanding the power of SMS marketing and the creative principles of how it influences your clients is the key to making it successful.

With SMS marketing, businesses have the ability to interact with their customers more quickly than with traditional marketing campaigns and to generate a significant number of call-to-actions. Take it a step further and imagine being able to send an SMS to a large targeted group of people with a single email! Services like Email to SMS give businesses the tool to implement text messaging campaigns that are efficient and effective into their overall marketing strategy.

Prior to embarking on an SMS campaign, companies should carefully consider the best way to approach their customers. Afterall, your customers have opted into your service and have given you their personal number because they expect your product and/or service to bring value to them. Don't disappoint them! SMS communication must be personal. Be responsible with your messaging and make it count.

The following are some examples of industries harnessing the power of SMS marketing:

Real Estate - SMS marketing gives agents the ability to quickly and inexpensively market items like new property listings and lower pricing alerts to a targeted list of clients.

Restaurants & Entertainment - With SMS marketing, restaurants, bars and clubs have the opportunity to reach a huge amount of potential customers while they are literally out on the town and looking for immediate entertainment.

Sales & Promotions - Use SMS marketing to alert your customer base to immediate product discounts and special promotions. Text marketing can be a phenomenal tool for creating excitement and immediacy around special campaigns.

Want to share your SMS marketing success story? Post your comments and share your "best-practice" ideas.