Establishing market niches through TextMagic Messenger
March 16, 2009 by Nina CatherineHow compelling and convincing are advertisements on the newspaper or well-designed billboards along the highway? How sure are companies that their product sales will beat the incurred cost in producing those marketing materials? What if those fails to charm potential buyers or, worse, denied of public's attention?
A car company may have spent thousands or millions of dollars for TV, print, radio advertisements, and other marketing schemes. But more and more companies are realising one potent marketing strategy that can downsize their cost. They risk to venture on new yet cost-effective ways because they know the economic slump won't spare anyone, even the most stable companies. And the gear for the new strategy is perhaps what you’re holding right now— your mobile phone.
In the book Marketing Communications (2004), Tomi Ahonen (2003) was quoted as saying that the “mobile phone is the most personal, most addictive, most widely adopted, and most valued device today.” The book said a mobile phone has become a man’s personal accessory. And, in fact, it has turned into a necessity.
Thus, in using SMS, as medium in spreading the news about a product, allows you entry to the personal space of your target audience, your buyer.
TextMagic Messenger, a special tool designed to send and receive messages directly to and from mobile phones, has helped companies in promoting their products.
Two ways are to customise and personalise.
Assuming that you have downloaded and run the TextMagic Messenger installer to your personal computer, you may begin sending your contacts with a format or template. Right-click the Template icon at the right side of the TextMagic Messenger window and click the word Create a new template.
You will need to fill out the name of the template and the message it will contain. Afterwards, click Save
After saving the template, you may use it in sending messages to your bulk of contacts.
If the message should be sent to a group of contacts, click Group, and right-click the name of the group click the New Message to Group. Again, right-click the message body, and choose Insert template. As you click the name of the template, the formatted message will appear. Then click Send.
If the message is personalised, just click New in the menu. Type the number and the message and then click Send.
Simple, isn’t it? And easier. We developed this tool most especially for business owners who have wanted effective yet economical way of reaching out to their market.
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